As the internet continues to evolve, so does the way that businesses and companies market their products and services. One of the most effective marketing strategies in recent years is content marketing.
What is content marketing?
Content marketing is the process of creating and sharing content online in order to attract and retain customers. It can include blog posts, infographics, ebooks, videos, audiobooks, etc.
There are a number of different elements that go into a successful content marketing strategy. In this article, we will take a look at the 5s of content marketing: strategy:
By following these 5s (steps), you can create a digital marketing strategy that will help you achieve your business goals and reach a larger audience.
These steps will be similar to the 5s of Digital Marketing that evolved in the 2000s through the ideas of Chaffy and Smith and will be described below.
The 5s of Content or Digital Marketing:
Be it digital marketing or content marketing the overall aim is to sell more of your products or services.
Whatever method you employ for content marketing it must lead to more leads generation and more customers.
It should be userfriendly and written for a well-defined audience and their needs and should convince them to buy more leading to a larger number of sales for the company.
If the strategy doesn’t lead to more sales it simply means it’s not a good one for your business.
Your content should be tailored to an audience and their needs, don’t try selling shows to people that need clutches or sell meat to a vegetarian. Do proper audience analysis and their needs.
Use data from google analytics and social media analytics to define what your audience needs and create more content to meet these needs.
Make sure your content serves the important needs of the customer or potential customer, and create infographics and problem-solving guides for your audience. People tend to buy more when they feel rewarded for the time they spend
Create polls and leave room for potential customers to suggest ways you can serve them better.
An effective strategy should speak to the needs of your audience. Avoid the temptation of trying to serve content for everyone as this is difficult to achieve. Contents are written for a well-targeted audience to convert more.
Your users will most likely be users who come to your website through the inbound way which is what we want. Remember when you spilled something sweet on the floor and the ants from nowhere will make their way down to the sugar spill site.
When I start my first website I didn’t know this strategy so I went for everything trending and this didn’t pay off well. I made lots of efforts with little to no results until I learned these secrets.
This part talks about cost reduction for your marketing goals, your content efforts should yield better results at less cost than conventional advertising and content on local television and other conventional ways of marketing we are used to.
Your content game should lead to more awareness of your brand. Potential customers should through your content get to know more about your brand. You should reach more audiences with your content craft this way the methods you employ will be effective enough to convert and bring more leads.
These 5s steps are vital if you must win the war with your content marketing. Your strategy should propel more sales, serve your potential clients, speak to an audience, lead to saving of funds and ultimately lead to better brand awareness.