Digital Marketing

What Are The 7 Strategies of Marketing And How To Use Them

Marketing is the process of creating value for a company through the creation and distribution of products.
In today’s business world, marketing is essential to the success of any company, large or small. There are many different marketing strategies that can be used to reach potential customers, and each has its own advantages and disadvantages.

The seven most common marketing strategies are product promotion, pricing, placement, people, process, physical evidence, and package design.

7 Ps of Marketing:

1. Product

Product is the first strategy of marketing, and it is the most important because it is what you are selling. It is the foundation that all other marketing decisions are made. The product must be designed and priced to meet the needs of the target market.

2. Price:

Price is the second strategy of marketing, and it is important because it determines how much you will make from each sale. It must be carefully set to maximize profits and appeal to the target market.
Pricing needs to be competitive in order to attract customers, but also high enough to generate profitability.

3. Place:

The place is the third strategy of marketing, and it is important because it determines where your product will be sold.

This is all about getting the product or service into the right hands and making sure it is convenient for potential customers to purchase.

4. Promotion:

Promotion is the fourth strategy of marketing, and it is important because it determines how your product will be advertised. Promotion is how you will communicate with your target market about your product or service. This can be done through advertising, public relations, or social media marketing:

Ways to promote:

1. Create a strong brand:

Your brand is what sets you apart from your competitors and helps you build a loyal customer base. Invest time and resources into creating a unique brand identity that resonates with your target audience.

2. Use social media:

Social media is a great and powerful tool that can help you connect with old, and future customers. Use platforms like Twitter, Facebook, and Instagram to share your brand’s story and create meaningful relationships with customers.

3. Focus on SEO:

Search engine optimization is essential for driving traffic to your website. Make sure your website is optimized for the right keywords and that your content is high-quality and informative.

4. Invest in paid advertising:

Using paid advertising on various social media platforms is a very easy way for promoting your brand.

5. Packaging:

Packaging includes everything from the design and color of the packaging itself to the way the product is displayed on shelves or online. you need to package your goods and services in an appealing way. This includes everything from the design of your product packaging to the way you present yourself and your business to potential customers.

6. Positioning/ process

It encompasses everything from how a product is made or service is provided to how it is delivered to customers.

The first step is to understand your target audience. Once you know who you’re trying to reach, you can start developing a marketing strategy that will appeal to them.

Once you’ve identified your target audience, it’s time to start thinking about what kind of content will resonate with them. Will they respond better to visual content like videos or infographics? Or will written content be more effective?

7. People:

People are the fifth strategy of marketing, and they are important because they determine who will buy your product. Product refers to both the physical goods or services that a company offers for sale, as well as the intangible features that make those products or services unique.

Hiring the right team of experts who are passionate about the product or service can make all the difference in how it is marketed and sold.


The 7 strategies of marketing are a great way to increase your sales and profits. By using these strategies, you can increase your chances of success in the marketplace.


Internet marketer, content Writer and SEO expert

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